Who is Peverelli?

Eurasia Consult was founded by Dr. Peter J. Peverelli. Dr. Peverelli
started learning Chinese at age 14, resulting in a PhD in Arts (Leiden
University) in 1986. He has 10 years of living and working experience
in China. He has been active in China related business since 1985;
first working for Gist-brocades (now DSM Food Specialties) and since
1991 as an independent consultant. He combines this commercial work
with a position in the Faculty of Economics & Business Administration
of the Vrije Universiteit Amsterdam. Fluent in Chinese and equally
comfortable in Western and Chinese culture Dr. Peverelli has proved
his ability in bridging cultural gaps in an ever growing number of cases.

Dr. Peverelli's interest in the region exceeds day-to-day business practice.
During his work as a consultant, he has developed an organising theory
that he uses and continuously develops during his work for his customers.
This theoretical framework includes an explanation of the ways cultural
differences interfere in business contacts between partners from different
cultures. The academic work has lead to a second PhD in Business
Administration (Erasmus University Rotterdam) in 2000. Dr. Peverelli
strongly believes that theoretical insight is a necessary condition for success
in practice and that practical work is a necessary condition for theoretical

Visit Dr. Peverelli's university site