Page 5 - Understanding the Basic Dynamics of Organizing
P. 5
Understanding the Basic Dynamics of Organizing
Social Impact
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A great students' initiative: Bricola
Academic can achieve success in many ways, but we
derive the highest academic honour from student
entrepreneurial activities based on our teachings.
Bricola is an interesting example. Bricola is an enterprise
established by a group of students including students of
VU University. Their core idea is that groups of students
of a diverse background from think tanks that will assist
companies to cope with their problems.
The name Bricola is derived from Bricolage, which refers
to the use of means that are readily available; an optimum
balance between knowledge and inventiveness. This
concept has been introduced into organization theory by
Karl Weick. Weick's organization model has been further
developed in Rotterdam into the Social Integration
Theory that is the core model of our book.
