Course Description      


A considerable part of any Business Administration program

positions ‘business’ as a set of measurable and calculable

processes, and ‘business people’ as rational and, often literally,

calculating people. An entrepreneur is a man with vision and

drive, who knows what he wants to achieve and how he can

achieve those goals.


This course introduces the ways entrepreneurship is being

practiced in relation to various societal, cultural and political

contexts. It views entrepreneurship from a more social constructivist

perspective, and sees entrepreneurship as a discourse. Although this

is a powerful discourse, the course will show how entrepreneurship

is a collaborative social achievement, in which the interactions of

entrepreneurs and their stakeholders sustain and transform the nature

of entrepreneurship through constant dialogues about what they

believe entrepreneurship is and what the entrepreneur should look

like / how (s)he should behave. By introducing the notion of (multiple)

identity the course will reflect on the embeddedness of

entrepreneurship within various (cultural/national) contexts.


Students will obtain a better understanding of the demands and claims

of being and becoming ‘a good and successful entrepreneur’ and thus

the power mechanisms that are involved in entrepreneurial activities.

They will gain more knowledge on the assumptions of how to set up

enterprises, how to behave as a ‘successful’ entrepreneur, and the social

dynamics in entrepreneurship.


The abstract theories will be illustrated with many practicial cases using

a variety of media, like videos and online games.