Lecture 1: Introduction: the entrepreneurial archetype
A number of traditional approaches will be treated. A common aspect
of all those models is that they try to draw up a set of traits with which
entrepreneurs can be distinguished from ‘ordinary’ people.
This lecture will critically discuss the applicability of these approaches.
Critique here is that this archetype is rather static. The archetypical traits
and ideas related to ‘the entrepreneurs’ are clichés, to which entrepreneurs
often have to relate.
How many entrepreneurs do you see in this picture?
How entrepreneurial are you? Click here for a rather suspect online test.