Born: March 21. 1956, at Koog aan de Zaan, The Netherlands

Bachelor, Master: Leiden University: Chinese Language & Culture, specialization linguistics.

PhD Arts, Leiden University (1986); PhD Title: The History of Modern Chinese Grammar Studies

PhD Business Administration, Erasmus University Rotterdam (2000); PhD Title: Cogntive Space



Key interests: general organisation theory, corporate identity, corporate culture


The main theme of my life is fragmentation. I try to combine the best of two worlds:

the world of (Chinese) culture and linguistics with the world of organisation theory. Moreover, I perform this combination in the academic world as well as an independent consultant. This means that I have to shuttle around a lot: between Delft, where I live,

and the seat of the VU, Amsterdam, as well as between the Netherlands and China.

Well, if moving around keeps the body young and fit, I should be looking forward to a

very long life.

Here at the VU I am currently responsible for the course Doing Business in Emerging Markets (obligatory course in the Master of International Business, and Social Dynamics in Entrepreneurship (obligatory course in the Master of Entrepreneurship).


I was one of the first Western students allowed in China to study for a year in 1975, entitled One Turbulent Year: China 1975.


Contact me

Peter J. Peverelli, Faculty of Economics & Business Administration, Amsterdam Business Reseearch Institute, Vrije Universiteit Amsteram

Born: March 21. 1956, at Koog aan de Zaan, The Netherlands

Bachelor, Master: Leiden University: Chinese Language & Culture, specialization linguistics.

PhD Arts, Leiden University (1986); PhD Title: The History of Modern Chinese Grammar Studies

PhD Business Administration, Erasmus University Rotterdam (2000); PhD Title: Cogntive Space



Key interests: general organisation theory, corporate identity, corporate culture


The main theme of my life is fragmentation. I try to combine the best of two worlds:

the world of (Chinese) culture and linguistics with the world of organisation theory. Moreover, I perform this combination in the academic world as well as an independent consultant. This means that I have to shuttle around a lot: between Delft, where I live,

and the seat of the VU, Amsterdam, as well as between the Netherlands and China.

Well, if moving around keeps the body young and fit, I should be looking forward to a

very long life.

Here at the VU I am currently responsible for the course Doing Business in Emerging Markets (obligatory course in the Master of International Business, and Social Dynamics in Entrepreneurship (obligatory course in the Master of Entrepreneurship).


I was one of the first Western students allowed in China to study for a year in 1975, entitled One Turbulent Year: China 1975.


Contact me

Peter J. Peverelli, Faculty of Economics & Business Administration, Amsterdam Business Reseearch Institute, Vrije Universiteit Amsteram